Brand Communication

écrans géants illuminés new york times square

Brand Strategy

TAM TAM's team of experts is dedicated to helping our customers achieve their marketing objectives by developing a comprehensive brand strategy.

When it comes to presenting a company to potential customers and standing out from the competition, TAM TAM is equipped to provide the necessary answers. We focus on defining our customer's positioning in the market and crafting a compelling value proposition.

At TAM TAM, we understand that a company's brand encompasses more than just its name, logo, fonts, or colors. It embodies the company's personality, philosophy, values, and the experiences it delivers to its customers. Our role is to distill all of these elements into a concise, clear, and essential definition that resonates with the target audience.

By carefully analyzing our customer's brand and conducting market research, we can identify unique selling points and develop a positioning strategy that sets them apart from competitors. We help our customers articulate their brand story and ensure that it resonates with their target audience, effectively communicating the company's values and benefits.

Through our brand strategy expertise, TAM TAM empowers companies to create a strong and memorable brand identity, fostering customer loyalty and driving business growth.

Brand Design

We work closely with our clients to discover their authentic brand identity, taking into consideration their brand strategy and business objectives.

Our brand design process involves in-depth research and analysis to gain a comprehensive understanding of the company and its target audience. We leverage various stages of strategic analysis, including marketing strategy and branding, to inform our approach.

Our designers then focus on conceptualizing designs that accurately represent the brand's identity and values, while also being visually appealing and memorable.

Our aim is to enhance the brand to meet the company's desired level, whether it involves creating a brand from scratch or repositioning an existing one.

TAM TAM's designers specialize in creating key brand elements such as:

  • logos that effectively convey the brand's essence.
  • graphic guidelines, including typography and color palettes, to ensure consistency across various brand assets.
  • Visual palettes specifically tailored for social media platforms, as well as brand elements for digital tools.

By offering these services, TAM TAM helps our clients establish a strong and cohesive brand identity that aligns with their target audience, elevates their branding efforts, and supports their overall marketing objectives.

Print and Digital Support

We provide comprehensive support to companies in the development and execution of their communication plans, ensuring efficiency and adherence to budgetary constraints.

Working closely with our clients' marketing and communication teams, we collaborate on a daily basis to effectively disseminate brand messages through various media and non-media channels outlined in their communication plans.

For corporate communication, we assist in the creation of materials such as annual reports and trade show presentations. In terms of internal communication, we help develop newsletters, PowerPoint presentations, and welcome guides. For external communication, we collaborate on projects such as advertising catalogs, commercial brochures, videos, newsletters, and social media posts.

In the realm of digital communication, we specialize in producing content tailored to digital media platforms. This includes creating videos suitable for platforms like YouTube and Snapchat, as well as designing HTML banners for native ads or programmatic advertising campaigns. We also offer customized newsletter designs for effective email marketing.

By offering these services, TAM TAM ensures that our clients' communication plans are implemented smoothly and effectively across a range of media channels, supporting their overall marketing goals and engaging their target audiences.