E.LECLERC LUXEMBOURG
1st anniversary celebration !
360° campaign
To mark the first anniversary of the E.Leclerc brand in Luxembourg, a 360° campaign was conceived to strengthen its brand image by highlighting its competitive prices and the quality of its products.
The campaign is built around a diverse media plan, combining outdoor advertising, audio and video broadcasting, as well as an active presence on social media. The objective is to leave a lasting impression on Luxembourg consumers, while maintaining the humorous and irreverent tone that characterizes the brand’s communication.
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