MaidinLux

The home cleaning market welcomes a new brand that aims to provide its customers with a quality of service that matches Luxembourg's great quality of life. 

In this type of commercial project – that opens on a blank page– our mission as an agency is strategic and calls upon our marketing skills, our knowledge of communication and digital communication, and our expertise in web development. 

First of all, it is all about creating a strong brand identity, an image, and a storytelling that will catch the attention and differentiate the company from its competitors in the domestic market! In the case of MaidinLux, we wanted to connect its brand values to the values of Luxembourg, to express its proximity and territorial anchoring, and use a graphic code with incorporated our national colors; All of these elements work in tandem to define a true brand DNA.

For MaidinLux, we developed an interactive and multilingual website in the Drupal CMS.

Drupal is the ideal CMS for content management and allows you to inject micro data into the HTML code.

Micro data is information that has been integrated into the pages of the website to help search engines (Google, Bing, Yahoo…) better understand the content. This results in favouring this well-structured content in their search results.

Also with the objective of strengthening SEO, a blog tool was designed to be able to publish regular content, therefore dynamic and written according to the best practices of the semantic web.