Cora Concorde Luxembourg
The newsletter, a key element in a digital strategy
Inform and sell through email campaigns
We offered our client Cora Concorde in Luxembourg e-mailing campaigns with a double objective:
- First, our intention was to inform subscribers exclusively about new offers and promotions coming from the store. And thus maintain a privileged relationship with loyal customers;
- Then the goal was to generate online sales for the store’s Drive service.
The mailing list was therefore segmented according to the campaign objectives.
Attractive content and effective web design
We attach great importance to the visual quality of each newsletter. It is a question of generating interest and envy in the recipient from the first impression.
For Cora Concorde, we create customized messages based on commercial operations. Our web designers also produce a design that combines creativity and technical performance to ensure that each campaign does not end up in the recipient’s spam.
Project manager, web designer, and HTML integrator; three different and complementary profiles come together every week to deploy an effective email marketing strategy.
Our other references
