Auchan Luxembourg

In a new advertising context in which advertisers must cope with the decrease in the distribution of the ads catalog, Auchan Luxembourg has chosen to strengthen its advertising investments in digital media.

The brand’s marketing department collaborated with various advertising network to achieve its targeting and visibility objectives:

• Programmatic digital advertising platform
• Distribution platform on the social network YouTube
• Indoor network of digital led screens

For the different campaigns of the advertiser Auchan Luxembourg, our designers have imagined and produced the video or animated visuals in the different formats purchased.

The challenge to maintain attractive visuals that trigger calls-to-action: having visual harmony and a good understanding of the campaign regardless of the formats.